why is everything falling apart?"
"
The answer may sound dramatic, but it’s true:
It's not falling apart. It's being torn down.
I get it, though… It feels chaotic.
Financial markets are collapsing , supply chains keep breaking, basically no one trusts anybody anymore.
But this isn't some random crisis. We're in what historians call a "4th Turning" – and we're only about halfway to three quarters of the way through the storm.
Here's how this works:
Every 80-90 years, society resets. The old guard gets swept out and new systems get built.
➡️ 1940s: Depression + World War II
➡️ 1860s: Civil War
➡️ 1780s: Revolutionary War
We entered the "Crisis" phase around 2008. Which means we won't exit until roughly 2030.
Which means, we have another 6-7 years of this intensity ahead of us.
But here's what keeps me up at night:
Most people are preparing for the wrong thing.
They're trying to preserve a system that's already dead: Buying gold, building walls, stockpiling astronaut food and bottled water.
But that’s not preparation, it’s living in denial with what’s really going on.
The clients I work with aren’t trying to save the old world…
They're building the new one.
(BTW, this is why we called our company 5th World, we want to be part of building this new world)
And asking the right questions:
"How do we design systems that get stronger during chaos?"
"What infrastructure will the next economy actually need?"
"Where are the opportunities hiding in this breakdown?"
They understand something crucial:
Every 4th Turning creates massive wealth transfer: From those clinging to the old systems to those building the new ones.
It’s not a matter of whether or not a massive change is coming, we are already in it.
The question is: Are you positioning yourself as part of the solution being built, or still trying to preserve what's being swept away?
Because the people who figure this out first? They don't just survive the transition.
They own it.
P.S. For a deeper dive into this, take a look at the graphic below and read The Fourth Turning by Strauss–Howe. Their book is shockingly accurate!